Tag Archives: study

International Student Recruitment: How to Keep in Prospective Students’ Minds with your Presentation


In my opinion, visiting schools around the world is perhaps one of the most effective ways of recruiting international students. When attending education exhibitions, there are so many universities around that it is a much more difficult task for the prospective student to be persuaded. Every university has a selling point and I believe at some point the prospective student can switch off with so much information fed to them. However, with school presentations, you can catch a large number of students’ attention and have a lasting presence in their minds if you can put on the right performance. Not always will it result in recruiting students, but I’m pretty certain that your performance in your presentation can and will increase your brand recognition in the long run as well. So I have put together 6 points on how to wow your audience and have a lasting effect in their minds for future recruitment with the right presentation.

1) What message do I want to give?

The first thing you must do is think and plan carefully the message that you want to give to prospective students. There is only so much that you can say in a short amount of time without them starting to get distracted. Think about what it actually is that they want to hear from you. You have to give your message in a super clear manner. Think about the most frequent questions that are asked from you. Make sure you put these answers in-between an attention catching intro and an effective finalizing summary and you’re good to go on to the next stage.

2) How long should my presentation be?

Schools are very reluctant to give you much time, but they do normally allow an hour for you to speak with them. Despite this time frame, let’s not forget that an average attention span for students is around 10-18 minutes. Therefore try to keep your presentation between 30-35 minutes at most and allow 15-20 minutes for questions.

3) What  presentation tool should I use?

Although many people around the world are still using Microsoft PowerPoint, when giving presentations to students I recommend that either Prezi, PowToon or #Slides is used. The reason is that the slides are just so much more fun to look at than PowerPoint. This means that you will keep the prospective students’ attention much longer than PowerPoint. If anyone is still using PowerPoint to give presentations to young prospective students, then trust me, you must change today!

4) How should I design my presentation?

Always remind yourself about the profile of your audience. Although you may have a lot to say and want to write many points in your slides, don’t forget that you also need to put some visuals to keep your audience’s attention on your presentation. Try and design your presentation in such a way so that an interesting picture will also at the same time describe what you actually trying to say. It will be fun and interesting to look at, and you will keep your audience wondering what will come next.

5)  My presentation is complete, now what?

Now it’s time to work on your performance. You may be a quite person in your private time, you may look like the sensible type from outside, you may even get told that you don’t look like you have the profile for the job because of your calmness with others. However, when you get on that stage, when the microphone is handed to you, this is the time when you turn into a star and give that performance that will wow the prospective students when no one expected from you to do so. There are two concrete rules for this; practice and confidence. Practice your presentation over and over again. Learn every bit of it with your eyes closed. This will cut out any pauses in your speech, it will cut out any “errms” and “uuhhs”, it will also speed up your presentation time. When you practice, you also develop a good tone of voice as well. Practice brings you confidence, and having a high level of confidence can actually be felt by your audience, assuring them that you are on the ball and giving them the trust on what you are saying to them. When students feel like they can trust what you’re saying, that is when they start to consider your university as a next potential destination.

6)  Should I present alone or with a partner?

If your partner is trained for this presentation as you are, then feel free to present with him/her. However, if you travel with academic faculty members, current students or alumni to intentionally give these presentations, then I’m afraid your presentation will not have the same wow affect as it would have done if you had done it alone. In this case, I would advise you to conduct the presentation yourself and leave your partner for questions. Do not get me wrong, having an academic faculty member, a current student or alumni with you abroad definitely has huge advantages! However, if you want your presentation to stand out, keep them to the side and use them afterwards to bolster and back up your performance.

Start improving tomorrow

With an attractive and to the point presentation along with a powerful delivery, the chances of recruiting students for your institution will significantly increase. Not only that, but your brand awareness will also increase because you will have a lasting effect in the prospective students’ minds. You may not recruit that specific student, but you may recruit a friend or family member of that student when he/she goes home and describes the cool presentation of the university that visited his/her school. So tomorrow, get your team together, go over your current presentation, and start improving it if you haven’t yet done so!

Good Luck!

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Higher Education: 7 Tips to Select the Right Student Recruitment Agent for Universities


As the number of universities looking to diversify their students and break into new markets increase, we are seeing an increasing surge of student recruitment agencies (education consultants they call themselves) pop up around the world. No matter how much you research about a specific market, without finding the right contacts to support you, breaking into that market can prove to be a very challenging task.

You may think (and we wished it were that way!) that the ideal way of breaking into a new market would be to contact schools directly and visit them so that you can reach the prospective students via presentations. However, unfortunately this is not as easy as you think. In many countries, you may find that your emails are not even answered, the phone number found on the high schools website is not working, the secretary that eventually does pick up the phone ( after calling 8 times!) may not speak English etc. The time difference is another setback especially when trying to call countries in East Asia.

These issues prompt universities to start searching for a middle man (Education Agents) so that they can facilitate this process and support the university with breaking into the market. If you find an agent with the right connections, you can eventually visit schools at the right time, visit high level officials in the ministry of education in that country and fly over after the national exam results are out so that you can brief high school students/graduates about your university in the agent’s office. Not only this, but agents assist students with their applications and after through training by the university representatives, while also giving the best possible information to the student about your institution. When all these benefits are added up, finding an agent that can be your representative is a very attractive idea.

So how do you find the right student recruitment agent to work with? Here are 7 tips that will help you find the right person in order to break into the target market;

1-Is the student recruitment agency certified?

There are so many agents working around the world without certification. Many are even doing this as a part time job! I’ve even seen students who are still pursuing their studies, enter this business and have indeed become successful. However, my piece of advice would be to always stick with a certified agent. This means that they are approved from their government and ministry of education. This also is an indicator of just how serious they are in this business and their level of commitment.

2-Does the student recruitment agency have connections with local schools as well as the ministry of education?

If the agent has a strong network in the market, then that agent’s a real player. It means that the agent can be your key for success in that market. However, it still doesn’t mean that the job is over. Crucial questions must be asked to get a better idea of just how well connected he/she is;

a) How often do you visit or network with high school representatives?

b) What type of previous experience do you have with the ministry of education?

c) What type of schedule could we put together to promote the university?

d) What would be the best time to plan and execute such a schedule?

These questions can give you an idea of just how well the agent is connected without directly asking them if they can do what you actually want them to do. If you ask a prospective agent ‘can we do school visits?’, they will not say ‘no’. They will say ‘yes’, so that they can get the contract signed between both parties.

3-How many universities does the student recruitment agency work with?

This is a tricky one. Do you go for the established agent with years of experience working with over a hundred universities? Or do you go with someone that has only a handful of universities? My experience has shown that agents who have a small number of universities perform much better then bigger companies. This is because bigger companies already have a set of universities which they are happily working with and getting paid from. Additionally, counsellors working at these companies already have a set of universities whose application process they are comfortable with and have not got any negative feedback from students enrolled there. So why would they all of a sudden turn their focus to a new university? Unless you are offering huge commissions, these counsellors will not be pressured into sending your institution students. Therefore, do not expect a big number from these companies. On the other hand, working with a smaller company means that there will be more focus on your university along with an increase in referrals which will result in a higher number of students.

4-How many students does the student recruitment agency send abroad each year?

This information will give you an idea of just how active the agency is. Find out exactly which type of programs these students are sent to. Are they language programs, undergraduate programs or postgraduate programs? Which program has the most focus? Neither a very huge number or a very small number should impress you. It is important to work with an agent that is busy enough to keep his/her focus on student recruitment, but at the same time should be thirsty enough to send even more students abroad.

5-Does the student recruitment agency charge students for administration fees?

Student recruitment agents have their own reasons for charging students or not for applications. As universities we cannot interfere in an agent’s business model. However, in order not to put students off, we do prefer that agents do not charge students as they get their hard works reward through commission payments anyway. This also prevents any possible conflicts between the student and the agent as well. We have seen many cases where students fill in an application via an agent but then do not follow up with it as soon as a fee is requested from them. They then search for another agent to assist them, and conflict between agents may occur. Although this may not seem like a huge problem at first, it may create a bottle neck for prospective students that would like to study at your university.

6-What is the yearly budget for social media advertising and which social media channels are used?

Almost every agent you speak with will tell you that they actively use social media for marketing purposes. But just how active are they? How many adverts do they pay for on Facebook? What about YouTube? Instagram? Twitter? How many times a month will they advertise your institution? These are all questions that need answering. With these questions you will get a clear understanding of just how engaged they are in regards to digital marketing.

7-Are there any exhibitions organized by the student recruitment agency?

Exhibitions are huge money generators for agents. This is because they receive money from attending universities, and they also collect leads to follow up for the future. Therefore most agents organize education exhibitions in order to generate more income. Attending fairs is  very beneficial only if the visitor profile is right, so make sure that you find out about past expo statistics in order to figure out whether to attend the expo or not. Not all agents organize exhibitions. If they feel satisfied by the foot traffic to the office and the results, then they do not feel the need to organize such an event. Nonetheless, having an exhibition organizing agent should be seen as another plus for your marketing strategy, providing that the audience is right.

As the level of competition among agents becomes ever so fierce in today’s environment, finding the right agent becomes ever so difficult for universities. In fact, you may find that many agents can give false promises just so that they can get your university on their clientèle list. They then do not meet their promises or fail to organize any type of meeting for you to be able to break into that market. It’s a difficult process for us university representatives. You want to make sure that you will find such an agent that will support your efforts in increasing your brand’s awareness and most important of all, your student numbers. At the same time, the agent has to be convinced that his/hers efforts will pay off. As you can imagine, it is a difficult balance to find. However, the 7 tips mentioned in this piece can ensure that you keep on the right track to select the right agent for your institution.

 Good Luck!

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Higher Education: Improving Your International Student Numbers From the Office in 5 Steps


Selecting a university is a life changing decision for all prospective students. Today, thanks to the Internet, prospective students have thousands of universities to choose from out of many different destinations. Universities are now competing with each other over who can get the best message across to prospective international students around the world in order to recruit them.

Luckily for me, I work for a university that is heavily involved in International student recruitment and from my experiences I can say that there are still many universities out there that are not giving enough importance to international student recruitment. To give an example my director attended the NAFSA (National Association of Foreign Student Advisers) conference in the USA (2015) and was shocked to see that a student recruitment system far less superior than ours  was being introduced to universities.

Prospective international students are having a hard time easily accessing:

  • Admission Criteria
  • Scholarship Opportunities (if any)
  • Application Procedure

Without giving any names, many prospective students are finding it difficult to access the information above in a clear and efficient manner of many universities around the world including in many EU countries. Perhaps the demand for these universities are high anyway, which pushes international student recruitment reforms to the back of the pile when it comes to their policies; however there are many reasons why this should not be ignored.

International Students bring:

  • Increased International Outlook
  • Enriched Campus Culture
  • International Marketing (Organic)
  • New Ideas
  • Increased Awareness of Other Cultures
  • Increased Profits
  • Long Term Benefits for Future Recruitment

So I’ve put together 5 important steps to improve your international student numbers from your office.

1) Easy Access to Online Information

This may sound easy to do, but it requires a lot of thought and planning. How will you get your message across to the prospective students as quick as possible before they get bored, give up and move on to the next university? Your information should be accessible within 2 or 3 clicks. Some universities like to keep a corner of their home page dedicated to International students, so that as soon as the page opens, prospective students will see and click straight away to access to the information they are looking for. Some universities like to keep this information under a tab called international students, which is invisible unless you hover your mouse over it. Some universities like to keep the information under one general tab called undergraduate students, which then leads to the page you are looking for a few clicks later. As I mentioned above, the aim should be to help prospective international students get to this information as soon as they can. Therefore, if you cannot reach this information within 2-3 clicks, then a need of reform is suggested on your web page.

2) Display the Information Clearly

Once students get to the 1st page of admission criteria, it is important to keep other information related to scholarships, tuition, living costs, visa and accommodation visible as tabs on the side of the page. I would advise to add a frequently asked questions tab too, with the objective to cut down incoming email traffic. Additionally, many universities that are already heavily involved with international student recruitment have separated pages for admission criteria according to each country.  This can be optional as it might be a good idea to have admission criteria plus visa instructions all in one page for a specific country. Some universities prefer to display a long single table listing all accepted examinations and another table for visa instructions. If you do not have the resource and time to have a tailor made page for each country, then listing all criteria on a single page in a single table will do.

3) Application Procedure Reforms

The application procedure has to be as simple as it possibly can. A prospective student should be able to complete his/her application within 15 – 20 minutes providing they have their documents ready. A long and tough application period will put many students off. You may think that this will ensure that only the really serious applicants will apply. Not quite if you ask me. Put an application fee between 50-100 USD, I think this may be a more effective filter. In my view, there is no need for motivation and reference letters. I know that many universities use this to try and differentiate applicants from one another, but do they also know that half the time these letters are not even mostly written by the students themselves? There are departments in many high schools around the world which heavily assist in writing these letters. There is huge competition among high schools over who will send the most students abroad to top universities, especially  the Ivy League Colleges in the US. Universities spend so much precious time reading these reference and motivation letters for nothing. Today, in a world where the Internet is now so dominant, I would suggest universities to have short 10 minute interviews with serious prospective students instead, with a couple of clear cut questions.

Additionally, there are some very good online application platforms available for universities to purchase. With the assistance of web developers who have previous experience in this field, a fresh looking, user friendly and tailor made application platform could be created for your university at a reasonable cost. This platform would not only be a platform for application, but also would provide automated statistics essential for your international marketing strategies for the next intake. Feel free to contact me for recommendations.

4) Follow Up Your Applications

In every intake it is very likely that you will have a leakage of applicants. These are applicants which have applied but then have not proceeded with their applications due to a number of reasons. One could be because the student is still unsure if they are making the right decision or not. Another reason could be that they do not check their email inbox as frequently as they should do. It is up to their teachers and mentors in high school to encourage their students (including their families) to have email accounts in secondary school. In many underdeveloped and even developing countries, I have observed that it is common to come across families which do not approve of their children getting so familiar with the Internet at an early age, as they believe this will distract them from their studies. Thus, when the time comes to apply for university, the prospective student does not yet develop the habit of frequently checking his/her email account.

In order to prevent leakage of applicants, the first step would be to contact all idle applications via email first. If they have provided a second email address in their application then ‘cc’ the secondary email too. If you do not receive any reply, then it is important to call the applicant via telephone. I have found that many of the prospective students that fall into this category need a little push in order for them to proceed with their application. The objective is to build a good rapport between the applicant and yourself. Give them the confidence they are looking for to go ahead and take this life changing step. It will make them feel better about their choice and also respect you for taking the time to call them. They will feel that you care, which can prove to be a real game changer. If that still doesn’t work, the application will fail. However, the good impression that you left may work for your benefit in the future if you are recommended to another prospective student.

5) Social Media Marketing

I’m sure you have heard this before, but I still feel the need to stress the importance of Social Media Marketing. Not just for Facebook, but for Twitter, Instagram, Snapchat and YouTube. Successful marketing in all five social media channels will definitely have a positive impact on your international student numbers. There are many professional marketing companies out there offering services to do this for you. DON’T DO IT! Sorry for those offended, but ridiculously expensive amounts are being charged for so little. With just a few clicks and 10 minutes of your time, you can organize a successful social media campaign yourself at a third of the cost. If you haven’t had any training on social media marketing before, there are hundreds of free tutorials of how to do this on the web and even on the social media channels themselves. Use social media marketing as a strategy that will pull prospective students to your website and increase applications in the long run as well as increasing the brand awareness of the university.

Finally, if you are working for a university that is looking to increase its international student ratio on campus, increase its international outlook, increase its brand awareness and consequently increase its profits, then these 5 steps will help you do so without leaving the office.

Good Luck!



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10 Questions You Need to Ask When Searching for a University Abroad

Studying abroad is an increasing trend around the world. Many students look for the chance to explore new experiences away from home. When I’m away at study abroad fairs I always make time to wander around and listen to what other universities have to say. One thing I hate is hearing universities giving false promises to prospective students. Yes, it happens very frequently. As student recruitment officers, we have targets to meet, and strive to get the best results possible.

Some colleagues like to sugar coat their institution just a bit too much. This may work in the short term, but you’ll find in the long term this will collapse. It’s like building a bridge on plastic foundations. The reason is that the student will end up transferring to another university or even worse, writing a formal complaint. If that complaint goes to the education ministry in their host country, disaster.

Besides this, prospective students generally approach university representatives with 3 common questions;

  • What programs do you offer?
  • What are the tuition fees?
  • Do you offer scholarships?

Although these are indeed crucial questions, they are in no way enough to decide whether that university is the right university for them.

So in order to assist you, prospective students, I have put together 10 questions you need to ask when searching for a University abroad.

1) Is the university recognized by my country’s MOE?

This is the first thing you should find out if you are looking to study abroad. There have been many cases where students have studied at less popular universities, only to find out their diploma will not get approved by the Ministry of Education due to the university not being recognized. China, Kingdom of Saudi Arabia and Kazakhstan are the first countries to come to mind which are very strict with this issue.

2) Are the programs offered at the university accredited by international accreditation boards?

Especially for those who wish to study engineering, it is important to know whether your desired program is accredited. In other words, is the program curricula approved and recognized by international accreditation boards? This will give you an edge in your CV for the future. It’s not the end of the world if it isn’t, but your life will be a lot easier in the future I can assure you.

3) What is the Student to Faculty Ratio?

How many students are in a class? What is the interaction level with your professor? These are crucial questions to ask any university representative. The more interaction you will have in the class, the more enriched your education will be. Would you rather attend boring lectures in huge lecture halls with over 100 students? Or engaging, active lectures with 30-40 students maximum? It is very important that you have a good relationship with faculty members. You should feel comfortable in approaching them whenever you may need assistance.
4) What is the International Student Ratio?

If you wish to study abroad, you should look to do so in the most international friendly environment available. You will witness different cultures, expose yourself to new ideas and ultimately have a friend in many different countries. It will make a difference in the future when you need to put your networking skills to practice at work. Don’t only ask about the International student ratio on campus, but look at the population of international citizens living in the city where the university is. Trust me, you will feel much more comfortable and adapt quicker than you think, to life abroad.

5) Does the university assist with employment near graduation?

Another crucial question. Getting a respected degree alone may not be enough to get employed soon after graduation. What steps does the university take to help you find a job as soon as possible? Are companies frequently invited to meet graduating students? Does the university assist with preparation of CVs? Are there any workshops on interview techniques? Not only should universities strive to recruit students on the way in, but they should do their best to prepare them for what awaits them after graduation. At the end of the day, the graduating students are a university’s best reference.

6) How big is the campus?

When a student is briefed about a university, many of them ask the complex education related questions, and forget to ask the simple ones. They then apply, pay their fees and travel to campus only to realise that the campus they had dreamed about for months is only a 3 floored building with no outdoor facilities. The horror! Research, Research, Research.  Ask how big the campus is. Is everything accessible and within walking distance? How big are the academic blocks and laboratories? How big is the library? What’s the total student capacity on campus? These questions will give you a good idea before you begin your journey to university.

7) How new are the facilities?

If you are a person that is picky with accommodation then you may want to ask how old the dormitory facilities on campus are. Do they get cleaned up and painted every year? Many students travelling from abroad prefer to stay on campus in dormitories or as close to the university as possible. You do not want any bad surprises when you get to your room after a long period of travel. Further on, ask about laboratory facilities if you wish to study a science related program. It will give you an idea of how well equipped the university is.

8) Are there any extra costs besides tuition, dormitory and registration fee?

Make sure that you are well aware of all the costs when you arrive to university. You may find that obtaining a student residency permit or health insurance will bring extra costs along with it that you were not made aware of prior to arrival. Dormitory deposit may be requested from you and not stated on the website. All types of surprises may await you. Be certain about the amount you must pay, and if you are being funded by your parents the last thing you want to do is keep bugging them for more money.

9) Are there any notable Alumni?

If the university has graduates working at top companies in respected positions not only on a national level but on an international level, then you know that university is doing something right. Ask about alumni and where some are currently working. It will give you confidence when making your decision and also an idea of how well they follow up with their alumni.

10) Can you put me in contact with a current student?

This is where you really put to the test what an international recruitment officer has said to you. Getting information from a current student is the best way to find out if the university is really as great as the recruitment officer says it is. You may also get a chance to sense the level of enthusiasm and happiness of a current student. You can get insights on class time, dormitories, campus life and the general atmosphere. Another bonus would be that you make a friend before you even get to the university. It will make you feel so much better about your decision.

For Undergraduate or Postgraduate study, whatever level of education you are seeking for abroad, asking these 10 questions are essential to make sure that you are making the right decision.

Good Luck!